From Click to Care: 3 Ways to Increase Patient Acquisition at Lower Costs

By Blakely Roth | March 12, 2025

In today’s competitive healthcare environment, specialty practices must find innovative ways to attract and retain patients without breaking the bank. By leveraging technology and data-driven strategies, practices can streamline operations, enhance patient satisfaction and improve profitability. Explore three proven methods to increase patient acquisition at lower costs. See how practices like yours are already combining the power of Clearwave and SocialClimb today to make it happen! 

1. Optimize Marketing with Data-Driven Insights

Effective patient acquisition starts with understanding your audience and tailoring your marketing efforts. SocialClimb’s advanced analytics provide actionable insights into campaign performance, helping you identify top-performing channels and improve your return on investment (ROI.) 

Key Benefits: 

• Gain ROI reporting and calculations 

• Pinpoint top converting marketing channels 

• Easily calculate new patient acquisition rates 

SocialClimb’s unique solution set makes it simple for practices to optimize their marketing spend for their top-performing channels, making it easier to increase acquisition at lower costs. 

The Scheduling Analytics Dashboard complements these efforts by offering a clear view of appointment data, enabling practices to track appointment conversions and measure success by channel. This combined approach ensures your marketing dollars are spent effectively.  

See the tactics you can try right now to get the most out of your marketing dollars, SocialClimb’s CEO, Ty Allen, shares his take right at the beginning of this conversation. 

2. Capitalize on Marketing Actions With 24/7 Online Scheduling

Gone are the days when patients relied solely on phone calls to book appointments. Today’s patients expect the convenience of online scheduling. Clearwave’s smart scheduling platform makes it easy for patients to book appointments 24/7, freeing up staff and reducing scheduling bottlenecks. 

Key Benefits: 

• 174% increase in monthly visits after launch 

• Save up to 1,500 staff hours annually with online scheduling 

• Reduce staff scheduling tasks by 89% 

• 87% of online bookings come from existing patients, enhancing retention 

• 39% of online appointments are booked after hours, ensuring you never miss a potential patient 

By integrating SocialClimb’s marketing automation tools, practices can target ideal patients and drive them to use online scheduling. Together, these solutions ensure seamless patient acquisition and optimized practice workflows. 

See how Thomas Eye used online scheduling to increase in monthly visits by 174% after launch and how they save 500 staffing hours per year! 

3. Enhance the Patient Experience with Reputation Management

Patient satisfaction plays a crucial role in acquisition and retention. SocialClimb’s reputation management tools help practices gather and showcase positive reviews, enhancing trust and credibility. While Clearwave’s patient-led solutions provide the scheduling, check-in, communication and payment experiences today’s patients have come to expect. Both solutions are key to driving positive patient satisfaction and documenting it so it can be used to increase acquisition by word-of-mouth. 

Strategies to Boost Your Reputation: 

• Automate satisfaction surveys and quality assessments 

• Use online reviews to attract new patients 

• Personalize patient communications to nurture relationships 

• Provide top-line patient experiences from click-to-care to fuel 5-star ratings 

A positive patient experience translates to higher retention rates and more referrals. Using the right strategies, you can capture those positive experiences in impactful reviews as well! Each of the above strategies help practices not only increase the lifetime value of their existing patients but also capture new patients and compete in the healthcare market. 

The Joint Value of Clearwave and SocialClimb

When combined, Clearwave and SocialClimb offer a comprehensive solution to tackle today’s biggest challenges in patient acquisition and retention. From enabling self-scheduling to driving targeted marketing campaigns, this partnership helps practices: 

• Reduce administrative burdens and operational costs 

• Increase patient acquisition at lower spend 

• Retain patients by delivering exceptional experiences 

Ready to Increase Patient Acquisition and Your Bottom Line?

Ready to transform your patient acquisition and retention strategy? Contact us today to learn how Clearwave and SocialClimb can help your practice go from click to care, seamlessly.