3 Automated Ways to Fuel Dermatology Practice Revenue

By Chloe From Clearwave | July 3, 2023

In today’s rapidly evolving healthcare landscape, it’s crucial to leverage automation and technology to stay competitive and optimize your practice’s financial performance. By implementing a patient revenue platform, you can enhance front-desk efficiency, elevate patient satisfaction and retention and maximize revenue capture. Keep reading to learn three key strategies and benefits of embracing automation in your dermatology practice.

1. Enhancing Front Desk Efficiency

Implementing an automated patient check-in system can streamline front-desk operations at your dermatology practice. By allowing patients to complete registration and check-in electronically, the reliance on manual paperwork is significantly reduced. This approach eliminates the need for patients to fill out lengthy forms, and reduces the front-desk effort to manually input information from paper into a practice management system.

Automating check-in not only simplifies patient registration but also relieves staff members of time-consuming tasks. Swiping credit cards, asking repetitive questions, capturing card images, and data entry can be automated, freeing up staff to focus on genuine patient interactions and other responsibilities. They no longer need to rush through patient queues or meticulously enter illegible data into the practice management system (PMS), improving efficiency.

Additionally, an automated check-in system benefits staff members by reducing their workload and streamlining administrative tasks, resulting in a better work-life balance. This drop in workloads, reduces stress, burnout, and turnover while minimizing training time for new hires, ensuring stability within the front desk team.

With the administrative burden alleviated by automation, front desk staff can redirect their time and energy towards revenue-generating activities or increase their knowledge in other areas of practice management. Furthermore, they will have more time for meaningful conversations with patients who require additional support, such as addressing billing concerns or providing patient care guidance.

Automating the patient check-in processes reduces the tedium of checking in hundreds of patients a day, and can even mitigate the challenges associated with asking for patient payments. In this recent webinar on, “4 Ways Patient Self-Registration Helps Growing Practices,” Mary Ann McNeill, Practice Manager at Cary Dermatology shares how key self-registration has become to their ability to reduce staff churn, hiring and costs. You may find value in how by reducing check-in responsibilities, McNeill was able to better leverage her staff in other areas of the practice to fuel growth.

2. Use Automated Self-Registration Workflow To Increase Premium Service Interest

In addition to streamlining front-desk operations, by utilizing a custom patient self-registration workflows, you can effectively target patients and promote your premium services, enhancing awareness and generating more bookings.

One of the key benefits of automation is the ability to engage patients during the check-in process with targeted  patient messaging. By integrating targeted questions into your digital check-in system, you have a unique opportunity to educate patients about the availability and benefits of your premium services. With customized messages and prompts, you can highlight specific premium treatments or cosmetic procedures that align with each patient’s unique needs and preferences.

By proactively promoting your premium services during check-in, you significantly increase awareness and capture patients’ attention at a pivotal moment, all in a private manner, without awkward interactions between staff and patients. This targeted approach ensures that patients are well-informed about the full range of services your practice offers, beyond routine or basic treatments. It opens up opportunities for them to explore premium services they may not have considered before, ultimately increasing the chances of bookings and generating additional revenue streams. Dig deeper into the approach here, to see how dermatology practices increase premium service profits without ad spend.

By harnessing the power of automation to target patients via check-in, your dermatology practice and dermatologists can unlock the potential for increased revenue from  premium services. Strategically promoting these services and raising awareness during the check-in process allows you to capture patients’ attention at a critical moment and influence their decision-making. 

3. Streamlining Eligibility Verification and Payments

Implementing an automated eligibility verification solution brings significant benefits to dermatology practices, positively impacting their revenue cycle. By leveraging real-time checks of patients’ insurance eligibility and coverage details, practices can proactively identify potential issues before providing services. This approach helps uncover problems such as coverage limitations or expired insurance policies in advance, allowing staff members to address them promptly. By addressing these concerns upfront, practices can prevent claim rejections and delays that can hinder collections.

By verifying insurance eligibility before rendering services, practices can ensure accurate billing and minimize the risk of revenue loss. When patients’ insurance coverage is validated in real-time, there is a higher likelihood of successful claims submission and prompt reimbursement. This approach reduces the occurrence of claim rejection, which can be time-consuming and costly to rectify. 

In addition to reducing claim rejections, automating eligibility verification also streamlines the billing process. Staff members can focus on accurate billing and coding, ensuring that the services rendered are properly documented and billed in accordance with the insurance policies. This attention to detail minimizes billing errors and helps practices capture the full revenue potential for each patient encounter. Dig deeper into how high-growth practices increase payments by streamlining billings and use of modifiers.

3 Ways Dermatologists Are Losing Money & Tips to Stop Profit Leakage

Maximize your dermatology practice’s revenue potential by minimizing leakage. By leveraging technology, you can help your dermatologists and practice fuel revenue growth. Discover the essential strategies to maximize revenue and prevent profit leakage in your dermatology practice. Download our insightful guide to uncover the three key challenges dermatologists face, increase bookings for premium services, and enhance patient acquisition and retention.